Merchandise Design Lead – Branded Apparel & Merchandise

Freelance, NYC

YOU: A hands-on merchandise designer who knows how brands show up in the real world — and how great apparel can turn teams into walking brand moments. You have a strong point of view on sports, fashion, and culture, and you’re comfortable working in seasonal waves with fast turnarounds. You balance creative instinct with production reality, taking pride in designs that are wearable, on-brand, and built to perform in the field.

THEM: A purpose-driven CPG lifestyle brand shaping the future of connected, consumer-facing equipment.

RESPONSIBILITIES:

• Design branded apparel and merchandise that supports sales, sampling, and corporate teams

• Translate trends in sports, fashion, and culture into wearable, brand-right designs

• Own design execution from concepting through proofs, samples, and final production

• Partner closely with a Project Manager to manage timelines and delivery

• Ensure all merchandise aligns with Chobani’s visual identity and brand standards

• Balance creativity with speed, practicality, and production realities

REQUIREMENTS:

• Experience designing branded apparel and merchandise for consumer brands

• Strong creative ownership with a practical understanding of production workflows

• Ability to plan and design in seasonal waves with fast turnaround times

• Experience reviewing samples, proofs, and guiding execution through to completion

• Clear communicator who collaborates well with project managers and cross-functional partners

• Comfort working contract and delivering high-quality work quickly

Copywriter

Project-Based, Remote/Flex, NYC Based

YOU: A well-seasoned writer and natural storyteller with a poetic voice and a talent for making complex, science-based ideas feel clear, human, and engaging. You know how to translate technical concepts without losing accuracy or nuance, and you bring strong judgment around voice, tone, and narrative structure. Comfortable collaborating with designers, strategists, and cross-functional partners, you’ve worked across brand, campaign, and editorial copy and know how to adapt your writing for different audiences and formats.

THEM: A purpose-driven CPG lifestyle brand shaping the future of connected, consumer-facing equipment.

RESPONSIBILITIES:

• Develop thoughtful, on-brand copy that distills technical or scientific information into clear, approachable language.

• Craft compelling narratives across brand, campaign, digital, packaging, and editorial touchpoints.

• Partner closely with designers, strategists, and cross-functional teams to shape holistic creative concepts.

• Establish and maintain brand voice, tone, and messaging consistency across channels.

• Write, refine, and edit copy for a range of deliverables including web, product storytelling, presentations, and long-form content.

• Translate research, data, and complex ideas into emotionally resonant, easy-to-understand stories.

• Manage multiple projects simultaneously while maintaining a high bar for craft and clarity.

REQUIREMENTS:

• 6+ years of copywriting or content experience, ideally within agency or brand environments

• Portfolio demonstrating strong storytelling, voice, and clarity — especially for complex or technical topics

• Ability to write with nuance, rhythm, and emotional intelligence while remaining clear and concise

• Experience translating science-based or technical content into consumer-friendly language

• CPG experience is a strong plus

• Comfort collaborating with designers and creative teams to develop integrated concepts

• Excellent editing skills and attention to detail

• Ability to work independently, manage deadlines, and adapt tone across brands and audiences

Creative Resource Manager

Part-Time, Remote, East Coast

YOU: A people-first operator with a sharp eye for creative talent and a strong understanding of how great teams come together. You’ve worked in agency resourcing, creative staffing, or talent operations and know how to balance speed, quality, and relationships. Highly organized and comfortable juggling multiple searches, you’re hands-on with portfolios, outreach, and coordination, and you partner easily with leadership to plan ahead and staff teams the right way in flexible, project-based environments.

THEM: You & Them partners with agencies and brands to build and support modern creative teams. We operate as a fractional People Team for several clients, providing ongoing support across creative resourcing, talent strategy, and organizational design. Our work spans freelance and full-time hiring across creative, strategy, production, and emerging disciplines like AI and engineering.

RESPONSIBILITIES:

• Source freelance creative talent across disciplines including design, copywriting, strategy, production, social, and emerging creative roles

• Build and maintain talent pipelines aligned to client needs, timelines, and budgets

• Review portfolios, resumes, and reels to assess quality, craft, and role fit

• Conduct initial outreach and screening conversations with candidates

• Coordinate availability, rates, and role alignment for freelance talent

• Partner closely with You & Them leadership to support ongoing client resourcing needs

• Maintain clear, organized documentation of candidate pipelines, availability, and status

REQUIREMENTS:

• Experience in creative resourcing, staffing, or talent management within an agency, studio, or creative environment

• Strong understanding of creative roles and disciplines, with an eye for great work and strong portfolios

• Comfort sourcing freelance talent that may convert to full-time roles

• Highly organized, responsive, and able to manage multiple searches at once

• Clear, professional communicator with candidates and internal stakeholders

• Experience working in a fractional, consulting, or multi-client environment is a plus

• Approximately 20 hours per week, fully remote (East Coast US), and flexible schedule, with some availability during standard business hours for coordination.

Senior Graphic Designer

Freelance, Hybrid, Philadelphia

YOU: A detail-driven designer with strong visual craft and a love for digital-first design. You know how to bring a brand to life through clean layouts, thoughtful hierarchy, and performance-minded creative. You’re confident executing within established brand systems, curious about how design performs in the real world, and excited to grow alongside senior creatives in a collaborative, fast-paced environment.

THEM: A purpose-driven CPG lifestyle brand shaping the future of connected, consumer-facing equipment.

RESPONSIBILITIES:

• Design and execute email marketing campaigns, including layouts, modules, imagery, and graphics (≈60% of role)

• Create digital ad assets across paid social, display, and e-commerce channels, including static, GIF, and simple motion

• Translate creative direction and brand guidelines into consistent, production-ready digital assets

• Support A/B testing, creative iterations, and rapid design updates based on performance needs

• Collaborate cross-functionally with marketing, CRM, e-commerce, and creative partners

• Maintain organized files, workflows, and platform-specific specs

• Support packaging and print projects, including revisions, extensions, and production files (≈40% of role)

• Assist with dielines, mechanicals, and print-ready artwork under senior guidance

• Apply brand systems across packaging SKUs and retail touchpoints while learning production best practices

REQUIREMENTS:

• 8–10+ years of design experience, ideally within digital marketing, e-commerce, or brand environments

• Strong portfolio showcasing email design, digital ads, and modern brand executions

• Proficiency in Adobe Creative Suite; Figma experience preferred

• Solid understanding of typography, layout, hierarchy, color, and responsive design

• Ability to work quickly, iterate thoughtfully, and incorporate feedback

• Curiosity, reliability, and enthusiasm for performance-driven creative

• Familiarity with HTML email principles, motion basics, or CRM platforms is a plus

Strategy Director

Freelance, Remote

YOU: A sharp, curious strategist who knows how to turn complexity into clarity. You’re equally comfortable zooming out to define the big picture and zooming in to shape the details that make strategy actionable and emotionally resonant. You love learning new industries, asking the right questions, and partnering closely with creatives, designers, and technologists to ensure strategy doesn’t live in a deck, it lives in the work. You care deeply about craft, impact, and making ideas real.

THEM: A well-respected, award winning creative studio who’s partnering brands at the intersection of cutting edge technology, digital, and brand experiences.

RESPONSIBILITIES:

• Lead strategic engagements, guiding clients through ambiguity with confidence, clarity, and empathy

• Drive discovery through research, interviews, workshops, and synthesis to uncover insights about users, markets, and business opportunities

• Develop brand, business, and messaging strategies that inform real product, platform, and experience decisions

• Translate strategy into clear positioning, narratives, frameworks, and practical guidance teams can use

• Partner closely with design, product, and engineering teams to ensure strategy shapes outcomes — not just recommendations

• Balance leadership and hands-on contribution, actively writing, researching, and shaping strategy

• Facilitate client sessions and internal conversations that move thinking forward and build alignment

• Support proposals and pitches by articulating the value of strategy in driving brand and product success

REQUIREMENTS:

• 10+ years of experience in strategy, brand, product, or related roles within agencies, studios, or consultancies

• Proven ability to lead strategic discovery and translate complex ideas into clear, compelling direction

• Strong understanding of how brand, product, and experience strategy intersect

• Excellent communication skills: Comfortable leading workshops, client conversations, and presentations

• A structured, rigorous thinker who balances logic with creativity and emotional resonance

• Craft-oriented mindset with high standards for what strategy looks like in the real world

• Commercially savvy, with the ability to connect strategic thinking to business outcomes

• Collaborative by nature, with experience working closely alongside creatives and technologists

• Adaptable and comfortable shifting between big-picture thinking and detailed execution

Senior Design Director – Brand & Packaging

Full-Time, NYC

YOU: A visionary creative leader who lives at the intersection of brand, storytelling, and packaging. You blend high-level creative strategy with hands-on design craft, shaping how a brand shows up across every moment and medium. You’re someone who can concept boldly, execute beautifully, and lead designers with clarity, warmth, and intention. You’re energized by color, playfulness, emotion, and the magic of consumer brands.

THEM: A purpose-driven CPG lifestyle brand shaping the future of connected, consumer-facing equipment.

RESPONSIBILITIES:

• Lead and elevate the brand’s visual identity across packaging, retail, campaigns, digital, and storytelling

• Set creative strategy and design direction, ensuring a cohesive, emotionally resonant brand presence

• Concept and execute hands-on design across packaging, print, retail, OOH, social, and presentations

• Mentor and guide a growing design team, fostering a collaborative, curious, and high-craft culture

• Partner cross-functionally to evolve, protect, and scale the brand’s visual language

• Oversee packaging from concept and structure through artwork, refinement, and production

• Collaborate with industrial design partners to deliver systems that are both beautiful and functional

• Shape strategic, culturally relevant creative for campaigns, launches, and major brand moments

• Ensure clarity, consistency, and craft across all creative outputs and partner work

REQUIREMENTS:

• 15+ years across branding, design, and/or packaging, with 4–5+ years leading creative teams

• Experience in both studio and in-house environments, guiding teams through high-quality, sustained work

• Mastery of brand systems, visual storytelling, typography, color, layout, and packaging fundamentals

• Proven ability to create expressive, emotionally resonant consumer brands—especially in food or lifestyle

• Strong conceptual and executional skills with a refined, colorful, expressive aesthetic

• Hands-on packaging expertise and an understanding of how structure and graphics work together

• Ability to collaborate fluidly with cross-functional teams and external agencies

• Exceptional presentation, communication, and storytelling skills

• Low ego, high empathy, and a thoughtful, collaborative leadership style

• A portfolio showcasing vibrant, expressive, magical consumer branding and packaging work

• Based on the information that has been provided to You & Them by our Client, the base salary for this position is in the $250k - $300k range plus bonus and equity depending on experience.

Senior Manager, Mechanical Engineer

Fulltime, NYC

YOU: A hands-on technical leader who thrives where creativity meets precision engineering. You’re passionate about how things are made and how they work. You blend deep expertise in mechanical systems with emerging leadership skills, balancing detailed technical execution with mentoring and systems design. You care about food, design, and innovation and you believe in building technology that brings both quality and accessibility to everyday experiences.

THEM: A purpose-driven CPG lifestyle brand shaping the future of connected, consumer-facing equipment.

RESPONSIBILITIES:

• Lead mechanical engineering for advanced food and beverage equipment, including automated dispensing and IoT-enabled systems

• Design and validate fluid handling and automation systems that meet NSF/ANSI, UL/ETL, and FDA standards

• Translate creative concepts into manufacturable, scalable solutions alongside industrial design and product teams

• Build and manage in-house prototyping and benchmarking capabilities for rapid testing and iteration

• Specify materials and processes for food-safe, reliable, and visually refined products

• Collaborate with external partners, suppliers, and cross-functional internal teams to align on technical specifications

• Mentor 2–3 mechanical engineers, defining standards, review processes, and quality checkpoints

• Present engineering solutions and recommendations to leadership, driving innovation and excellence

REQUIREMENTS:

• Bachelor’s degree in Mechanical, Automation, or related Engineering field

• 7–10 years of experience in mechanical engineering, with a focus on automated or consumer-facing equipment

• Proven success designing and scaling systems for food and beverage or premium hardware applications

• Hands-on experience with CAD (Onshape, SolidWorks, or Rhino) and embedded or PLC control systems

• Strong understanding of fluid dynamics, thermal systems, and manufacturing processes

• Familiarity with NSF, UL, and FDA compliance for foodservice design

• 2–4 years of team leadership or mentorship experience

• Collaborative communicator with a passion for craftsmanship, precision, and purpose-driven innovation

• Based on the information that has been provided to You & Them by our Client, the base salary for this position is in the $125K - $185K range depending on experience.