Social Marketing Lead

Freelance, NYC (Hybrid)

YOU: A senior social leader who believes great brands need a point of view, not just a content calendar. You can sit with a leadership team, absorb where the business is headed, and walk out owning the plan for how the brand shows up. You bring strong strategic thinking and creative judgment, you know a trend that is already over when you see one, and you are comfortable directing creative and agency partners rather than making the work yourself.

THEM: An iconic food brand under new leadership, rebuilding how it shows up in culture. The creative team is already in place. Social is a growth channel here, not a nice-to-have, and this role is measured on what it moves.

RESPONSIBILITIES:

• Translate leadership vision and marketing priorities into social programs, working closely with Brand, Creative, PR, and Media.

• Define where the brand belongs across platforms and cultural moments, and where it does not.

• Direct the in-house creative team and agency partners from idea through execution.

• Own the channel roadmap and keep the work consistent across every platform.

• Use audience and performance insight to evolve the strategy in real time.

REQUIREMENTS:

• Able to pitch an idea and sell it, to leadership and to the people who have to build it.

• Senior, director, or consultant level experience leading consumer-facing social programs.

• In-house or agency-side both will be considered.

• Case studies from a notable brand, or from a smaller brand whose social work earned real recognition or cultural traction.

• Deep understanding of storytelling, audience behavior, and engagement across platforms.

• You lead the work more than you make it, though on a team this size you will still get your hands in it.

• Culturally curious, decisive, collaborative, and genuinely attuned to what makes brands matter in social.

Senior Strategist

Full-Time, NYC (Hybrid)

YOU: A curious, sharp thinker who thrives in the space between brand ambition, human insight, and product innovation. You know that great strategy starts with finding the right problem, not just solving the one already on the table. You're a strong storyteller and collaborative partner who enjoys working alongside designers, engineers, clients, and fellow strategists to turn insight into ideas that actually make it into the world.

THEM: A forward-thinking incubation studio that is known for their high-quality work, an innovative approach and collaborates with clients to reimagine how they go to market.

RESPONSIBILITIES:

• Design and lead exploratory research across company realities, category dynamics, cultural trends, and consumer behavior to uncover new opportunities.

• Translate signals and insights into clear strategic narratives, tensions, and Design Challenge Briefs that define the opportunity, audience, and principles for exploration.

• Partner closely with product designers and cross-disciplinary teams to generate, evolve, test, and refine new product ideas.

• Lead co-creation sessions and user testing to challenge assumptions, observe behavior, and pressure-test ideas through real-world feedback.

• Ensure strategic intent remains embedded throughout the process, connecting ideas back to both business ambition and the people they are designed to serve.

• Contribute to business cases and strategic rationale that help clients invest in and build what comes next.

REQUIREMENTS:

• 5-10 years of experience in strategy across brand, design, product innovation, or related environments—agency or client-side.

• A natural curiosity and ability to ask sharp questions, challenge assumptions, and find clarity in complex or ambiguous situations.

• Strong understanding of both identifying the right problem and helping teams develop meaningful solutions.

• Exceptional written and verbal storytelling skills, with the ability to turn insight into clear and compelling strategic narratives.

• Experience collaborating across disciplines, including designers, engineers, strategists, and client teams.

• Strong organizational and interpersonal skills with the ability to manage multiple workstreams and adapt as projects evolve.

• A high bar for both strategic thinking and craft.

• Based in NYC or able to work Tues-Thurs on site

• Based on the information that has been provided to You & Them by our Client, compensation for this position is in the $150K–$175K range depending on experience.

Lead Product Designer, UI/UX

Freelance to Extend, NYC (Hybrid)

YOU: A craft-forward product designer who shapes intuitive, visually compelling digital experiences. You lead design end to end, from research and concepting to high-fidelity and handoff, and you push craft into 3D, motion, and animation. You balance user needs, business goals, and technical feasibility, and you set the bar for the designers around you. You're fluent with AI-assisted tools and use them as part of how you work, not as an afterthought.

THEM: A forward-thinking incubation studio that is known for their high-quality work, an innovative approach and collaborates with clients to reimagine how they go to market.

RESPONSIBILITIES:

• Lead end-to-end design for new features, from research and concepting to high-fidelity and handoff

• Translate user insight and product strategy into elegant, practical design

• Build and maintain design systems for consistency and scale • Collaborate with product, engineering, and creative to define and prioritize

• Facilitate workshops, critiques, and user testing to validate decisions

• Advocate for accessibility, usability, and inclusive design

• Mentor and support other designers

REQUIREMENTS:

• Proven experience leading product design for web and/or mobile

• Expertise in interaction design, visual design, prototyping, and user research

• Ability to build with AI-assisted tools

• Strong proficiency with modern design tools (Figma, Adobe Creative Suite) and collaborative workflows

• Experience building and scaling design systems

• Excellent communicator, able to articulate design rationale and influence stakeholders

• Based in NYC or able to work Tues-Thurs on site

Lead Product Designer, Prototyping & Technology

Full-time, NYC (Hybrid)

YOU: An engineer-designer hybrid who turns ideas into working software fast. You live at the intersection of design and code, blending interaction design, front-end, and systems thinking, and you reach for AI-assisted tools to shorten the path from concept to production. You're happiest building: functional, code-based prototypes that are close to shippable, not demos. You figure things out on your own with documentation, AI, and good questions, and you get productive in an unfamiliar domain fast rather than waiting to be handed the answer.

THEM: A forward-thinking incubation studio that is known for their high-quality work, an innovative approach and collaborates with clients to reimagine how they go to market.

RESPONSIBILITIES:

• Design and prototype interactive, data-driven interfaces at the intersection of design and engineering

• Rapidly prototype ideas using AI-assisted coding and generative design tools

• Build functional, code-based prototypes close to production quality

• Own the design-to-code pipeline, translating design into production-ready UI components

• Improve the connection between design tools (Figma, Framer) and front-end frameworks (Web, SwiftUI)

• Work with designers, engineers, and product to prototype, validate, and ship

REQUIREMENTS:

• Proven ability to build with AI-assisted tools, to a near-production standard

• Front-end coding: HTML, CSS, JavaScript, and front-end framework experience

• Comfortable working with data, whether APIs, databases, or analytics

• Self-directed, able to figure things out with documentation, AI, and good questions

• Clear communicator across technical and non-technical teammates

• Degree in Design, Interactive Multimedia, Computer Science, or related, or equivalent hands-on experience

• Based in NYC or able to work Tues-Thurs on site

• Based on the information that has been provided to You & Them by our Client, compensation for this position is in the $175K–$205K range depending on experience.

Product Manager

Full-time, NYC (Hybrid)

YOU: A product-minded builder who turns ambiguity into a plan and ships it. You move fluidly between strategy, client conviction, and hands-on building, and you're as comfortable defending a decision in front of a clients you are breaking a fuzzy idea down into something a team can execute. You've taken products from zero to one, and you've built things yourself with agentic tools, so you know what these tools can actually do and how to write for them. You hold a point of view and you're willing to pound the table for it, but you elevate the people around you rather than manage them.

THEM: A forward-thinking incubation studio that is known for their high-quality work, an innovative approach and collaborates with clients to reimagine how they go to market.

RESPONSIBILITIES:

• Own product strategy and roadmaps across client engagements, turning business goals and research into clear priorities

• Take products from zero to one, ideation through launch

• Break ambiguous problems into structured plans, milestones, and success metrics

• Partner closely with design and engineering to move ideas to shipped • Build and prototype with AI-assisted tools to pressure-test and validate ideas fast

• Communicate product vision and tradeoffs clearly to clients and leadership

• Coordinate multiple client workstreams, flagging risks and clearing blockers

• Contribute product thinking to new business, pitches, and proposals

REQUIREMENTS:

• 5+ years in product management (consultancy, agency, innovation studio, or strong in-house)

• Experience taking products zero to one, ideation through launch

• Has built something real with AI/agentic tools and can show it • Strong communicator, comfortable defending strategy to clients and executives

• Comfortable across multiple client engagements at once

• Fluent with modern product and collaboration tools (Figma, project management, analytics)

• Confident, low ego, connected to how the discipline is changing

• Based in NYC or able to work Tues-Thurs on site

• Based on the information that has been provided to You & Them by our Client, compensation for this position is in the $190K–$250K range depending on experience.

Integrated Marketing Manager

Freelance, Philadelphia or NYC (Hybrid)

YOU: A highly organized marketer and program lead who thrives at the intersection of strategy, creativity, and execution. You can move comfortably between developing a brief, shaping a big idea, managing stakeholders, and driving day-to-day execution. Equal parts planner and producer, you know that great work requires both strong creative thinking and the operational rigor to bring it to life. You're proactive, resourceful, and comfortable navigating ambiguity, helping teams align around priorities while keeping projects moving forward with clarity and momentum.

THEM: A purpose-driven CPG lifestyle brand shaping the future of connected, consumer-facing equipment.

RESPONSIBILITIES:

• Lead integrated marketing initiatives across product launches, partnerships, campaigns, and brand programs from planning through execution.

• Translate business and brand objectives into actionable briefs, timelines, workbacks, and execution plans.

• Partner closely with creative teams throughout concept development, production, and launch.

• Facilitate alignment across marketing, creative, communications, product, and commercial stakeholders.

• Manage project scope, priorities, dependencies, and timelines while proactively identifying and solving challenges.

• Support creative reviews, stakeholder presentations, approval processes, and launch readiness.

• Track performance, gather learnings, and help optimize future campaigns and activations.

REQUIREMENTS:

• 5–8 years of experience in integrated marketing, program management, brand management, creative operations, or a related discipline.

• Experience leading complex, cross-functional initiatives from strategy through launch.

• Strong brief-writing, communication, and stakeholder management skills.

• Ability to balance big-picture thinking with hands-on execution and follow-through.

• Experience working with creative teams, agencies, studios, or in-house marketing organizations.

• Comfortable operating in fast-moving environments with shifting priorities and evolving business needs.

• Experience across DTC, retail, social, partnerships, or consumer brands is highly preferred.

• Self-starter mentality with strong organizational skills, attention to detail, and a bias toward action.