Senior Strategist
Full-Time, NYC (Hybrid)
YOU: A curious, sharp thinker who thrives in the space between brand ambition, human insight, and product innovation. You know that great strategy starts with finding the right problem, not just solving the one already on the table. You're a strong storyteller and collaborative partner who enjoys working alongside designers, engineers, clients, and fellow strategists to turn insight into ideas that actually make it into the world.
THEM: A forward-thinking incubation studio that is known for their high-quality work, an innovative approach and collaborates with clients to reimagine how they go to market.
RESPONSIBILITIES:
Design and lead exploratory research across company realities, category dynamics, cultural trends, and consumer behavior to uncover new opportunities.
Translate signals and insights into clear strategic narratives, tensions, and Design Challenge Briefs that define the opportunity, audience, and principles for exploration.
Partner closely with product designers and cross-disciplinary teams to generate, evolve, test, and refine new product ideas.
Lead co-creation sessions and user testing to challenge assumptions, observe behavior, and pressure-test ideas through real-world feedback.
Ensure strategic intent remains embedded throughout the process, connecting ideas back to both business ambition and the people they are designed to serve.
Contribute to business cases and strategic rationale that help clients invest in and build what comes next.
REQUIREMENTS:
5-10 years of experience in strategy across brand, design, product innovation, or related environments—agency or client-side.
A natural curiosity and ability to ask sharp questions, challenge assumptions, and find clarity in complex or ambiguous situations.
Strong understanding of both identifying the right problem and helping teams develop meaningful solutions.
Exceptional written and verbal storytelling skills, with the ability to turn insight into clear and compelling strategic narratives.
Experience collaborating across disciplines, including designers, engineers, strategists, and client teams.
Strong organizational and interpersonal skills with the ability to manage multiple workstreams and adapt as projects evolve.
A high bar for both strategic thinking and craft.
Based in NYC or able to work Tues-Thurs on site
Based on the information that has been provided to You & Them by our Client, compensation for this position is in the $150K–$175K range depending on experience.
