Social Marketing Lead

Freelance, NYC (Hybrid)

YOU: A senior social leader who believes great brands need a point of view, not just a content calendar. You can sit with a leadership team, absorb where the business is headed, and walk out owning the plan for how the brand shows up. You bring strong strategic thinking and creative judgment, you know a trend that is already over when you see one, and you are comfortable directing creative and agency partners rather than making the work yourself.

THEM: An iconic food brand under new leadership, rebuilding how it shows up in culture. The creative team is already in place. Social is a growth channel here, not a nice-to-have, and this role is measured on what it moves.

RESPONSIBILITIES:

• Translate leadership vision and marketing priorities into social programs, working closely with Brand, Creative, PR, and Media.

• Define where the brand belongs across platforms and cultural moments, and where it does not.

• Direct the in-house creative team and agency partners from idea through execution.

• Own the channel roadmap and keep the work consistent across every platform.

• Use audience and performance insight to evolve the strategy in real time.

REQUIREMENTS:

• Able to pitch an idea and sell it, to leadership and to the people who have to build it.

• Senior, director, or consultant level experience leading consumer-facing social programs.

• In-house or agency-side both will be considered.

• Case studies from a notable brand, or from a smaller brand whose social work earned real recognition or cultural traction.

• Deep understanding of storytelling, audience behavior, and engagement across platforms.

• You lead the work more than you make it, though on a team this size you will still get your hands in it.

• Culturally curious, decisive, collaborative, and genuinely attuned to what makes brands matter in social.