Strategy Director, Channel & Content Marketing

Freelance, Remote

YOU: A seasoned strategist who thrives at the intersection of audience insight, business ambition, and digital experience. You bring systems-level thinking and know how to shape channel and ecosystem strategy for complex organizations. Comfortable with ambiguity, you turn chaos into clarity and complexity into usable frameworks. You’ve spent time in design-driven environments and understand how strategy must support work that ultimately ships.

THEM: A design-led studio partnering with ambitious organizations to rethink how brands show up, communicate, and evolve in a complex digital landscape.

RESPONSIBILITIES:

• Define priority audiences and engagement models across the digital ecosystem

• Clarify the role of web and supporting channels across the full audience journey

• Establish messaging priorities and content themes by channel and lifecycle stage

• Develop clear frameworks for channel roles, governance, and measurable success metrics

• Shape ecosystem strategy for a complex, global organization operating at scale

• Partner closely with Product, Design, Engineering, and client stakeholders to ensure strategy translates into execution

• Facilitate alignment among senior stakeholders and guide decision-making with clarity

REQUIREMENTS:

• Significant experience in channel, content, or ecosystem strategy

• Background within a small to mid-sized, design-led agency environment

• Proven ability to shape strategy for complex, global organizations

• Strong audience-first mindset with systems-thinking capability

• Experience defining governance models, messaging priorities, and success metrics

• Excellent facilitation and stakeholder management skills

• Exceptional written and verbal communication abilities