Senior Creative Director – Brand & Packaging

Written By Dana Siomkos

Full-Time, NYC

YOU: A visionary creative leader who lives at the intersection of brand, storytelling, and packaging. You blend high-level creative strategy with hands-on design craft, shaping how a brand shows up across every moment and medium. You’re someone who can concept boldly, execute beautifully, and lead designers with clarity, warmth, and intention. You’re energized by color, playfulness, emotion, and the magic of consumer brands.

THEM: A purpose-driven CPG lifestyle brand shaping the future of connected, consumer-facing equipment.

RESPONSIBILITIES:

  • Lead and elevate the brand’s visual identity across packaging, retail, campaigns, digital, and storytelling

  • Set creative strategy and design direction, ensuring a cohesive, emotionally resonant brand presence

  • Concept and execute hands-on design across packaging, print, retail, OOH, social, and presentations

  • Mentor and guide a growing design team, fostering a collaborative, curious, and high-craft culture

  • Partner cross-functionally to evolve, protect, and scale the brand’s visual language

  • Oversee packaging from concept and structure through artwork, refinement, and production

  • Collaborate with industrial design partners to deliver systems that are both beautiful and functional

  • Shape strategic, culturally relevant creative for campaigns, launches, and major brand moments

  • Ensure clarity, consistency, and craft across all creative outputs and partner work

REQUIREMENTS:

  • 15+ years across branding, design, and/or packaging, with 4–5+ years leading creative teams

  • Experience in both studio and in-house environments, guiding teams through high-quality, sustained work

  • Mastery of brand systems, visual storytelling, typography, color, layout, and packaging fundamentals

  • Proven ability to create expressive, emotionally resonant consumer brands—especially in food or lifestyle

  • Strong conceptual and executional skills with a refined, colorful, expressive aesthetic

  • Hands-on packaging expertise and an understanding of how structure and graphics work together

  • Ability to collaborate fluidly with cross-functional teams and external agencies

  • Exceptional presentation, communication, and storytelling skills

  • Low ego, high empathy, and a thoughtful, collaborative leadership style

  • A portfolio showcasing vibrant, expressive, magical consumer branding and packaging work

  • Based on the information that has been provided to You & Them by our Client, the base salary for this position is in the $250k - $300k range plus bonus and equity depending on experience.

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Dana Siomkos
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