Associate Creative Director / Art Director
Freelance, Hybrid, NYC
YOU: A highly collaborative creative leader who knows how to take a strong idea and bring it to life across an entire campaign ecosystem. You move seamlessly between big-picture thinking and hands-on execution, equally comfortable shaping creative direction, leading production, reviewing photography, guiding designers, and making critical decisions under pressure.
THEM: A purpose-driven CPG lifestyle brand shaping the future of connected, consumer-facing equipment.
RESPONSIBILITIES:
Lead the execution of a large-scale integrated consumer campaign across social, digital, retail, experiential, ecommerce, OOH, and additional marketing channels
Partner closely with creative, production, and design leadership to translate vision into execution
Shape and maintain visual consistency across all campaign touchpoints
Lead photography and content development, including shot lists, creative decks, talent direction, and on-set creative leadership
Guide designers, producers, and creative partners through execution while maintaining a high creative standard
Present work and creative rationale to stakeholders with confidence and clarity
Make thoughtful decisions quickly, balancing creative ambition with production realities
Help build scalable creative systems rather than one-off assets
Contribute to the overall quality, craft, and effectiveness of the campaign from concept through launch
REQUIREMENTS:
8+ years of experience in art direction, creative leadership, or integrated campaign development
Strong experience leading photography, content, and motion-driven creative initiatives
Deep understanding of production workflows and creative execution
Experience creating campaigns for consumer brands, food & beverage, retail, lifestyle, or similarly visual categories
Proven ability to manage complex projects and multiple stakeholders simultaneously
Excellent communication and presentation skills
Comfortable stepping into fast-moving projects and quickly establishing clarity and momentum
A portfolio demonstrating both conceptual thinking and exceptional executional craft
Ability to lead collaboratively while remaining hands-on throughout the creative process