Integrated Marketing & Program Lead

Freelance, Philadelphia (Hybrid)

YOU: A highly organized marketer and program lead who thrives at the intersection of strategy, creativity, and execution. You can move comfortably between developing a brief, shaping a big idea, managing stakeholders, and driving day-to-day execution. Equal parts planner and producer, you know that great work requires both strong creative thinking and the operational rigor to bring it to life. You're proactive, resourceful, and comfortable navigating ambiguity, helping teams align around priorities while keeping projects moving forward with clarity and momentum.

THEM: A purpose-driven CPG lifestyle brand shaping the future of connected, consumer-facing equipment.

RESPONSIBILITIES:

• Lead integrated marketing initiatives across product launches, partnerships, campaigns, and brand programs from planning through execution.

• Translate business and brand objectives into actionable briefs, timelines, workbacks, and execution plans.

• Partner closely with creative teams throughout concept development, production, and launch.

• Facilitate alignment across marketing, creative, communications, product, and commercial stakeholders.

• Manage project scope, priorities, dependencies, and timelines while proactively identifying and solving challenges.

• Support creative reviews, stakeholder presentations, approval processes, and launch readiness.

• Track performance, gather learnings, and help optimize future campaigns and activations.

REQUIREMENTS:

• 5–8 years of experience in integrated marketing, program management, brand management, creative operations, or a related discipline.

• Experience leading complex, cross-functional initiatives from strategy through launch.

• Strong brief-writing, communication, and stakeholder management skills.

• Ability to balance big-picture thinking with hands-on execution and follow-through.

• Experience working with creative teams, agencies, studios, or in-house marketing organizations.

• Comfortable operating in fast-moving environments with shifting priorities and evolving business needs.

• Experience across DTC, retail, social, partnerships, or consumer brands is highly preferred.

• Self-starter mentality with strong organizational skills, attention to detail, and a bias toward action.