Open to all engagement types: Freelance or Temp to Perm (hybrid/remote) & Full-Time (NYC, in-office)
YOU: The steward of a brand’s voice, storytelling, and creative expression. You set the standard for breakthrough, brand-building work that is culturally relevant, emotionally resonant, and strategically grounded. You bring bold creative ambition and sharp business sense, making sure every idea ladders back to brand, growth, and long-term equity. You combine high-level creative vision with hands-on leadership and love mentoring writers and designers to do their best work.
THEM: A mission-driven food company with a family of beloved brands, looking for a creative leader to define how its voice shows up everywhere.
RESPONSIBILITIES:
Define and evolve the brand’s creative vision, voice, and storytelling standards across all channels.
Lead brand platforms, integrated campaigns, and culturally relevant ideas that build long-term equity.
Keep brand expression consistent across packaging, retail, digital, social, content, innovation, and experiential.
Partner with Marketing, Strategy, Innovation, and cross-functional leaders to shape briefs that solve real business challenges.
Turn technical, scientific, and nutrition-driven concepts into powerful, accessible brand stories.
Lead, mentor, and inspire writers, designers, and creative partners with clear, actionable feedback.
Build a culture of collaboration, accountability, and creative ambition, along with scalable creative processes.
Oversee work from concept through production and post-production, including campaigns, packaging, manifestos, scripts, digital, social, retail, and content.
Present and defend creative rationale to senior leadership and stakeholders.
Manage multiple initiatives at a fast pace without losing strategic focus.
REQUIREMENTS:
10 to 15+ years of creative experience (agency or in-house), including leading teams.
Proven track record of breakthrough, brand-building campaigns and platforms.
Exceptional storytelling skills with a distinctive creative point of view.
Experience leading integrated campaigns across multiple channels.
Strong grasp of strategy and how creative ideas drive business impact.
Experience turning complex or technical subject matter into compelling consumer stories.
Production experience across shoots, content creation, and integrated campaigns.
Confident, persuasive presenter with executive-level communication skills.
CPG or food and beverage experience strongly preferred.
Collaborative, visionary, solutions-oriented leader with high creative standards.
Based on the information that has been provided to You & Them by our Client, compensation for this position is in the $180K–$250K range depending on experience.
